Manchester United Sign New Partnership Deal With Alibaba


Manchester United Sign New Partnership Deal With Alibaba

MANCHESTER, England (Reuters) – Premier League soccer club Manchester United have agreed a partnership with e-commerce giant Alibaba in an effort to extend the club’s engagement with fans in China.

The deal will see Alibaba provide club content on its online video platform Youku and develop a future club store on the company’s business-to-consumer platform

The deal is the latest move by United to engage with the Chinese market following the launch of a Chinese language app and plans for “experience centers” across the country.

“We are always looking for new ways to engage with fans there and this partnership with Alibaba enables them to connect with the club directly through one of China’s most popular video streaming platforms,” said Manchester United Group Managing Director Richard Arnold in a statement on Friday.

While existing Premier League broadcast deals restrict United from broadcasting live league matches on Youku, a leading online video service in China, United will have a dedicated club channel on the platform which will show a range of content.

United said the channel, which will be linked to the Youku Sport portal, will feature “academy, women’s and first team tour games, plus first team games shown on-demand and global and China-specific content.”

United said content will be available to Alibaba’s “around 700 million consumers”.

The club already produces a large amount of content for its MUTV channel in the United Kingdom.

While United will be able to provide their large fan base in China with fresh localized content, the major revenue generating aspect will come from the online marketplace on

United said they were “collaborating to establish a future Manchester United flagship store” on the platform which would sell club merchandise to Chinese consumers.

“It will be linked from the Youku channel, creating a seamless content and ecommerce experience. Manchester United and Alibaba will also provide business partners with robust marketing solutions to promote their products and brands across Alibaba’s platforms.”

Last month United opened an ‘Experience Preview Centre’ in Beijing, offering a taste of the full-scale venue that they intend to open in 2020 and then replicate across the country.

The center provides a full-scale replica of Old Trafford’s Trinity Statue, an interactive showcase of the club’s most historic moments and triumphs, a replica of the players’ tunnel and changing rooms and houses the first official Manchester United Megastore in mainland China.

Transport Chaos As Strike Against Macron Reforms Enters Day Two

While United continue to be one of the top revenue generators in the global game, their fortunes on the field have been less impressive of late.

The club finished sixth in the Premier League last season, failing to qualify for the Champions League and they are currently in sixth place again ahead of Saturday’s derby with Manchester City.

After sacking Portuguese manager Jose Mourinho last December, the club has begun a squad rebuild with new boss Ole Gunnar Solskjaer focused on younger players.

United beat Mourinho’s new club Tottenham Hotspur 2-1 at Old Trafford on Wednesday.

Reporting by Simon Evans; Editing by Toby Davis

Manchester United Sign New Partnership Deal With Alibaba


  1. After research a few of the article on your web site now, as well as I absolutely like your means of blog writing. I bookmarked it to my book marking internet site checklist as well as will be examining back quickly. Pls check out my internet site as well and also let me understand what you believe.

  2. I?m amazed, I need to say. Truly hardly ever do I experience a blog that?s both informative as well as enjoyable, as well as let me inform you, you have actually hit the nail on the head. Your suggestion is outstanding; the issue is something that not nearly enough individuals are speaking smartly around. I am really happy that I came across this in my look for something relating to this.

  3. Appreciate you for sharing these wonderful posts. In addition, the optimal travel as well as medical insurance program can often relieve those fears that come with travelling abroad. The medical emergency can shortly become costly and that’s certain to quickly impose a financial burden on the family finances. Having in place the perfect travel insurance package deal prior to leaving is well worth the time and effort. Thanks

  4. Do you have a spam issue on this website; I also am a blogger, and I was curious about your situation; we have created some nice practices and we are looking to swap strategies with others, why not shoot me an email if interested.

  5. Definitely consider that that you said. Your favorite justification seemed to be on the internet the easiest factor to remember of. I say to you, I certainly get irked whilst other folks consider worries that they just don’t know about. You controlled to hit the nail upon the highest as neatly as defined out the entire thing with no need side effect , other people can take a signal. Will likely be back to get more. Thanks

  6. Hey very cool website!! Man .. Beautiful .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find a lot of useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .

  7. I precisely wished to thank you very much yet again. I do not know the things I would have implemented without the type of tips contributed by you about such a industry. It absolutely was a real frightening setting for me personally, nevertheless taking note of the very specialised avenue you resolved that forced me to cry with joy. Now i’m thankful for your advice and as well , expect you know what an amazing job you happen to be doing training the rest using your websites. I’m certain you’ve never come across any of us.

  8. Hey very nice site!! Man .. Excellent .. Amazing .. I will bookmark your site and take the feeds also…I’m happy to find numerous useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .

  9. That is the correct blog for anybody who needs to search out out about this topic. You realize a lot its virtually onerous to argue with you (not that I truly would want…HaHa). You positively put a brand new spin on a subject thats been written about for years. Nice stuff, simply great!

  10. Spot on with this write-up, I really feel this amazing site needs a great deal more attention. I’ll probably be returning to see more, thanks for the information!|

  11. I?m amazed, I need to say. Actually hardly ever do I run into a blog site that?s both educative and also amusing, and let me inform you, you have hit the nail on the head. Your concept is exceptional; the issue is something that not nearly enough individuals are talking intelligently around. I am very happy that I came across this in my search for something connecting to this.

  12. I?m satisfied, I should say. Actually seldom do I encounter a blog site that?s both informative and also enjoyable, and also let me tell you, you have struck the nail on the head. Your suggestion is superior; the problem is something that not nearly enough individuals are speaking wisely about. I am very delighted that I stumbled across this in my look for something associating with this.

  13. Thank you for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such fantastic info being shared freely out there.

  14. Hello there I am so grateful I found your website, I really found you by accident, while I was researching on Askjeeve for something else, Anyways I am here now and would just like to say thank you for a marvelous post and a all round exciting blog (I also love the theme/design), I don’t have time to browse it all at the moment but I have saved it and also added in your RSS feeds, so when I have time I will be back to read much more, Please do keep up the great work.

  15. of course like your web site but you have to take a look at the spelling on several of your posts. A number of them are rife with spelling issues and I in finding it very troublesome to tell the reality nevertheless I’ll surely come again again.

  16. We stumbled over here different web address and thought I might check things out. I like what I see so i am just following you. Look forward to finding out about your web page yet again.|

  17. I am curious to find out what blog platform you happen to be working with? I’m experiencing some small security problems with my latest blog and I’d like to find something more risk-free. Do you have any solutions?|

  18. Woah! I’m really digging the template/theme of this blog. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between superb usability and visual appearance. I must say that you’ve done a great job with this. In addition, the blog loads super fast for me on Internet explorer. Outstanding Blog!

  19. Needed to write you a bit of word to be able to give thanks over again for these extraordinary methods you have provided on this website. It has been quite incredibly open-handed with you to give publicly what some people might have offered as an electronic book to help make some profit on their own, mostly considering the fact that you could have done it if you ever desired. These good ideas likewise acted as the good way to comprehend other people online have the same eagerness just as my very own to see more around this matter. I am sure there are numerous more enjoyable moments up front for many who take a look at your website.

  20. Generally I do not learn article on blogs, but I wish to say that this write-up very compelled me to take a look at and do so! Your writing style has been surprised me. Thanks, very nice post.

  21. I just like the helpful info you provide for your articles. I’ll bookmark your weblog and take a look at again right here regularly. I am moderately sure I will learn many new stuff right here! Best of luck for the next!

  22. With havin so much content and articles do you ever run into any issues of plagorism or copyright infringement? My site has a lot of exclusive content I’ve either created myself or outsourced but it seems a lot of it is popping it up all over the web without my permission. Do you know any methods to help stop content from being ripped off? I’d definitely appreciate it.

  23. Oh my goodness! a fantastic post dude. Thanks However My business is experiencing issue with ur rss . Do not know why Struggling to join it. Is there anybody getting identical rss issue? Anyone who knows kindly respond. Thnkx

  24. Appreciating the time and energy you put into your site and in depth information you offer. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed information. Wonderful read! I’ve saved your site and I’m adding your RSS feeds to my Google account.|

  25. I have read some good stuff here. Definitely price bookmarking for revisiting. I wonder how so much attempt you set to create one of these magnificent informative website.

  26. Thanks a lot for the helpful posting. It is also my belief that mesothelioma has an very long latency phase, which means that signs of the disease may not emerge until 30 to 50 years after the initial exposure to asbestos fiber. Pleural mesothelioma, which is the most common kind and has an effect on the area about the lungs, may cause shortness of breath, chest muscles pains, and also a persistent coughing, which may produce coughing up blood vessels.

  27. Today, while I was at work, my cousin stole my iPad and tested to see if it can survive a twenty five foot drop, just so she can be a youtube sensation. My apple ipad is now destroyed and she has 83 views. I know this is totally off topic but I had to share it with someone!

  28. Thanks for revealing your ideas in this article. The other factor is that each time a problem takes place with a laptop or computer motherboard, folks should not take the risk of repairing the item themselves for if it is not done properly it can lead to permanent damage to the complete laptop. It’s usually safe just to approach any dealer of the laptop with the repair of its motherboard. They’ve got technicians with an knowledge in dealing with notebook motherboard troubles and can make the right prognosis and execute repairs.

  29. The following time I review a blog, I hope that it doesn’t dissatisfy me as long as this set. I mean, I know it was my choice to review, yet I really assumed youd have something intriguing to say. All I listen to is a bunch of whining about something that you could take care of if you werent also active seeking interest.


Please enter your comment!
Please enter your name here