Lord Alan Sugar Teeth Whitening Tweet Banned By Advertising Watchdog


Lord Alan Sugar Teeth Whitening Tweet Banned By Advertising Watchdog

Lord Alan Sugar has been told to remove a tweet promoting a teeth whitening kit after he did not make it clear it was an advert.

The Apprentice host tweeted in December that a product from the brand Stylsmile would make a “perfect Xmas gift”.

He owns a 50% share in the business, which is run by a former winner of the reality show.

The advertising watchdog said the tweet breached guidelines and must not appear again.

‘Commercial intent’

“If you know someone who’s longing for whiter teeth, this is the perfect Xmas gift for them,” said Lord Sugar, 73, in the tweet, along with a link to the product’s website.

A complaint was raised about the post, questioning whether it was obvious it was an advert.

Lord Sugar and Stylsmile – run by inventor Tom Pellereau, who won the series in 2011 – argued that it was a well-known fact that Lord Sugar was a partner in the company, because it was made public on The Apprentice in front of millions of viewers.

They said Lord Sugar was known to post about his businesses on social media regularly, and the tweet was not a covert promotion.

However, the Advertising Standards Authority ruled that the tweet broke the advertising code. According to the rules, all advertising communications must be clearly marked, for example with the phrase “#ad” on social media posts.


The ASA said the tweet “was not obviously identifiable as a marketing communication”.

And although Lord Sugar was a well-known investor, it was also not immediately clear to people that Lord Sugar had a commercial interest in that business, the ASA said.


“We told Stylideas Ltd t/a Stylsmile UK and Lord Sugar to ensure that they made clear the commercial intent of their posts in future, for example by including a clear and prominent identifier on their social media posts such as #ad,” the watchdog added.

The ASA has also upheld complaints against TV personality Stacey Solomon, who posted two paid-for posts on her Instagram account promoting the brand Card Factory.

Her two Instagram stories, in November last year, contained the word “ad” but it was in white lettering on a white background.

The ASA said because the word was obscured, “the story posts were not obviously identifiable as marketing communications”.

Solomon is the latest among a string of celebrities and influencers to have had complaints upheld against them over social media posts that had not been marked clearly as adverts.

Lord Alan Sugar Teeth Whitening Tweet Banned By Advertising Watchdog


  1. Can I just say what an alleviation to find a person who really understands what theyre discussing on the web. You certainly understand how to bring an issue to light as well as make it essential. Even more individuals need to read this and also recognize this side of the story. I cant think youre not much more popular since you most definitely have the gift.

  2. Hmm it looks like your website ate my first comment (it was extremely long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog. I too am an aspiring blog writer but I’m still new to the whole thing. Do you have any suggestions for novice blog writers? I’d certainly appreciate it.

  3. Aw, this was a really great post. In idea I would like to put in writing such as this furthermore? requiring time and also real initiative to make an excellent short article? yet what can I claim? I hesitate alot and also never seem to obtain something done.

  4. It is appropriate time to make a few plans for the long run and it is time to be happy. I have learn this submit and if I could I desire to counsel you some fascinating issues or advice. Perhaps you could write subsequent articles referring to this article. I desire to learn more things about it!

  5. I loved as much as you’ll receive carried out right here. The sketch is tasteful, your authored material stylish. nonetheless, you command get got an edginess over that you wish be delivering the following. unwell unquestionably come further formerly again as exactly the same nearly very often inside case you shield this increase.

  6. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up! I’ll go ahead and bookmark your website to come back down the road. Cheers

  7. Howdy! I know this is kinda off topic however , I’d figured I’d ask. Would you be interested in trading links or maybe guest writing a blog article or vice-versa? My blog covers a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you are interested feel free to send me an email. I look forward to hearing from you! Superb blog by the way!

  8. Oh my goodness! an amazing post guy. Thank you Nevertheless I am experiencing issue with ur rss. Don?t know why Not able to subscribe to it. Exists anyone getting identical rss issue? Anyone who understands kindly react. Thnkx

  9. Please let me know if you’re looking for a writer for your site. You have some really good posts and I believe I would be a good asset. If you ever want to take some of the load off, I’d love to write some content for your blog in exchange for a link back to mine. Please blast me an email if interested. Kudos!

  10. I have not checked in here for a while since I thought it was getting boring, but the last several posts are great quality so I guess I will add you back to my daily bloglist. You deserve it my friend 🙂

  11. Youre so trendy! I don’t intend Ive read anything such as this prior to. So great to locate somebody with some original ideas on this subject. realy thanks for starting this up. this internet site is something that is required on the internet, somebody with a little creativity. valuable job for bringing something brand-new to the net!

  12. Hello there, You’ve done a fantastic job. I will certainly digg it and personally recommend to my friends. I am sure they’ll be benefited from this website.

  13. Today, with all the fast way of life that everyone is having, credit cards get this amazing demand throughout the economy. Persons coming from every discipline are using credit card and people who are not using the card have lined up to apply for just one. Thanks for discussing your ideas in credit cards.

  14. I simply wanted to write a simple message to express gratitude to you for these nice concepts you are sharing at this website. My considerable internet search has now been compensated with good quality content to exchange with my family. I ‘d point out that we site visitors are undoubtedly fortunate to be in a fabulous place with many special individuals with valuable tricks. I feel very privileged to have used your webpages and look forward to tons of more fabulous times reading here. Thanks a lot again for everything.

  15. My spouse and i ended up being absolutely fulfilled Louis managed to do his research by way of the ideas he obtained from your very own blog. It’s not at all simplistic to just be offering tactics which a number of people could have been selling. And we also recognize we have you to be grateful to for this. All of the illustrations you have made, the easy web site navigation, the friendships you will make it possible to foster – it’s got all fabulous, and it’s really leading our son and the family reason why the article is satisfying, and that is tremendously important. Thank you for all the pieces!

  16. I have been browsing online more than three hours today, yet I never found any interesting article like yours. It’s pretty worth enough for me. Personally, if all website owners and bloggers made good content as you did, the net will be much more useful than ever before.

  17. Woah! I’m really loving the template/theme of this site. It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between user friendliness and visual appeal. I must say you have done a amazing job with this. Also, the blog loads super quick for me on Opera. Outstanding Blog!

  18. Simply want to say your article is as surprising. The clarity in your post is just spectacular and i can assume you are an expert on this subject. Well with your permission let me to grab your RSS feed to keep updated with forthcoming post. Thanks a million and please carry on the rewarding work.

  19. Woah! I’m really loving the template/theme of this blog. It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between usability and visual appearance. I must say you’ve done a awesome job with this. In addition, the blog loads very quick for me on Firefox. Superb Blog!

  20. It’s really a nice and useful piece of info. I am satisfied that you simply shared this useful information with us. Please keep us informed like this. Thank you for sharing.

  21. There is so much in this article that I would never have thought of on my own. Your content gives readers things to think about in an interesting way. Thank you for your clear information.

  22. Interesting blog! Is your theme custom made or did you download it from somewhere? A theme like yours with a few simple tweeks would really make my blog jump out. Please let me know where you got your design. Bless you

  23. Thanks, I have recently been looking for information approximately this subject for a while and yours is the best I have came upon so far. However, what about the bottom line? Are you sure concerning the source?

  24. I would like to voice my respect for your kind-heartedness for folks that really want help on in this theme. Your real dedication to getting the solution up and down was astonishingly interesting and have regularly enabled most people just like me to get to their desired goals. Your personal invaluable information can mean a lot to me and far more to my colleagues. Thanks a ton; from each one of us.

  25. Nice post. I learn something harder on distinct blogs everyday. Most commonly it is stimulating to learn content from other writers and exercise a specific thing from their store. I’d choose to use some while using content in my weblog whether you don’t mind. Natually I’ll supply you with a link in your internet blog. Thank you for sharing.

  26. I wanted to make a quick word so as to express gratitude to you for all the nice points you are giving on this site. My incredibly long internet lookup has at the end of the day been paid with reliable facts to write about with my guests. I would admit that most of us readers actually are rather fortunate to live in a superb site with many awesome people with very helpful tips. I feel extremely lucky to have used your website and look forward to really more amazing moments reading here. Thanks a lot again for a lot of things.

  27. Parties can be challenging to put together. Especially during the Halloween season. So how can you make the perfect party no matter the season or your theme

  28. There are a handful of fascinating points with time in this post but I do not determine if them all center to heart. There’s some validity but I am going to take hold opinion until I check into it further. Very good article , thanks and now we want a lot more! Added onto FeedBurner also

  29. Arx Nimbus’ Thrivaca Risk Analytics Platform provides the first financially-relevant Digital Risk Profile for the enterprise, underwriters and brokers. Using a patented algorithm developed in collaboration with leading universities, the DoD and federal regulators, Thrivaca consolidates industry historical analysis, your latest analyses and assessments, proprietary vulnerability scans, audit data and actuarial mathematics to produce a complete and detailed valuation of enterprise-wide digital risk, and the top sources of current carrying cost.

  30. Oh my goodness! an incredible article dude. Thanks Nonetheless I am experiencing concern with ur rss . Don’t know why Unable to subscribe to it. Is there anyone getting similar rss downside? Anyone who is aware of kindly respond. Thnkx

  31. You actually make it seem so easy with your presentation but I in finding this matter to be actually one thing that I think I’d never understand. It seems too complicated and extremely vast for me. I am looking ahead on your next submit, I will try to get the hold of it!

  32. There are definitely a great deal of details like that to take into account. That is an excellent indicate bring up. I use the ideas above as basic motivation yet clearly there are concerns like the one you bring up where the most vital point will be working in honest good faith. I don?t know if best methods have actually emerged around things like that, however I make sure that your work is clearly recognized as a level playing field. Both kids as well as women really feel the impact of just a moment?s enjoyment, for the rest of their lives.

  33. Woah! I’m really enjoying the template/theme of this website. It’s simple, yet effective. A lot of times it’s tough to get that “perfect balance” between usability and appearance. I must say you have done a awesome job with this. In addition, the blog loads very fast for me on Internet explorer. Exceptional Blog!

  34. Simply desire to say your article is as amazing. The clarity in your publish is simply excellent and that i could think you are knowledgeable on this subject. Well along with your permission allow me to grab your RSS feed to keep up to date with forthcoming post. Thanks one million and please keep up the rewarding work.


Please enter your comment!
Please enter your name here