Instagram E-Cigarette Posts Banned By Ad Watchdog


Instagram E-Cigarette Posts Banned By Ad Watchdog

Four vaping companies, including British American Tobacco (BAT), have had Instagram posts promoting e-cigarettes banned by the Advertising Standards Authority (ASA).

The posts showed models and celebrities such as Lily Allen holding electronic cigarettes.

The advertising of these products is banned on social media.

One of the groups that had complained said the ruling was “a huge step forward”.

“While the ASA ruling is great news, urgent policy change is needed from Facebook, Instagram and Twitter to prevent BAT and other tobacco companies from using social media to advertise their harmful products to young people around the world,” the Campaign for Tobacco-Free Kids said in a statement.

The four vaping companies under scrutiny were:

  • British American Tobacco (BAT)
  • Ama Vape
  • Attitude Vapes
  • Global Vaping Group

The complaint was backed by UK anti-smoking groups Action on Smoking and Health (Ash) and Stopping Tobacco Organisations and Products (Stop).

The companies were accused of promoting nicotine-containing e-cigarettes and featuring models who appeared to be under 25, which is banned under the advertising code.

In its response, British American Tobacco said its online communications “aimed to impart factual information regarding products but stopped short of direct or indirect promotion”.

The Vype Instagram account in question did not allow under-18s and clearly stated its Vype e-cigarettes contained nicotine, it said.

And it “used these platforms to interact with users when they ask questions or request information and to communicate factual information about Vype that adults vapers and smokers” wanted.

But Ash chief executive Deborah Arnott said: “The law has always been clear that any advertising of e-cigarettes online is not permitted.

“BAT’s defence that all they were doing was providing ‘information’ on social media not promoting their products has been blown out of the water.

Glitter Stink Bomb 2.0 To Deter Porch Pirates

“The ASA ruling leaves no doubt that BAT’s social media tactics for Vype were both irresponsible and unlawful and must never be repeated.”

The ASA ruled the posts must not appear again in their current form.

It told all four companies posts promoting nicotine-containing e-cigarettes “should not be made from Instagram in future” unless steps were taken to make sure they could not be viewed by under-18s and the people featured must be 25 or older.

Global Vaping Group accepted its post had been “beyond purely being factual” and admitted it was unable to verify the age of a woman shown vaping.

Attitude Vapes did not respond to the ASA’s inquiries and was told it must do so “in future”.

Ama Vape said it had removed its post and reviewed its other social-media content.

Instagram E-Cigarette Posts Banned By Ad Watchdog


  1. Hey this is kinda of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML. I’m starting a blog soon but have no coding know-how so I wanted to get advice from someone with experience. Any help would be greatly appreciated!

  2. I’m truly enjoying the design and layout of your blog. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Outstanding work!

  3. I genuinely enjoy reading through on this web site , it has great content . “He who sees the truth, let him proclaim it, without asking who is for it or who is against it.” by Henry George.

  4. I loved as much as you will receive carried out right here. The sketch is tasteful, your authored subject matter stylish. nonetheless, you command get got an shakiness over that you wish be delivering the following. unwell unquestionably come more formerly again since exactly the same nearly a lot often inside case you shield this hike.

  5. Thanks for the sensible critique. Me and my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I am very glad to see such magnificent info being shared freely out there.

  6. We are Daylight Studio, a boutique photography studio in East London available for hire. We are a creative natural light studio space with decorated French walls, lots of props and furniture and massive windows for great natural light. He have a unique selection of chairs, fabric backgrounds and a sofa for your next natural light photography project. The studio is great for fashion, portrait and commercial photography and if natural light photography studio is not your thing we have a lot of lighting equipment available for you as well and that includes studio strobe lights with various modifiers and LED constant lights for video production. We also have facilities for e-commerce photography. Please see the studio’s gallery here.

  7. Superb blog! Do you have any helpful hints for aspiring writers? I’m planning to start my own blog soon but I’m a little lost on everything. Would you suggest starting with a free platform like WordPress or go for a paid option? There are so many choices out there that I’m completely overwhelmed .. Any recommendations? Appreciate it!

  8. But wanna comment on few general things, The website style is perfect, the subject matter is really great. “The stars are constantly shining, but often we do not see them until the dark hours.” by Earl Riney.

  9. This is very attention-grabbing, You’re a very skilled blogger. I’ve joined your feed and look ahead to in the hunt for more of your magnificent post. Additionally, I’ve shared your web site in my social networks!

  10. Usually I do not read post on blogs, but I would like to say that this write-up very compelled me to take a look at and do so! Your writing style has been amazed me. Thanks, quite nice post.

  11. When I initially commented I clicked the -Inform me when new comments are added- checkbox and currently each time a remark is included I get 4 emails with the same remark. Is there any way you can eliminate me from that service? Many thanks!

  12. With havin so much content do you ever run into any issues of plagorism or copyright infringement? My site has a lot of completely unique content I’ve either authored myself or outsourced but it seems a lot of it is popping it up all over the web without my authorization. Do you know any ways to help reduce content from being ripped off? I’d genuinely appreciate it.

  13. Hey! Someone in my Myspace group shared this website with us so I came to give it a look. I’m definitely enjoying the information. I’m bookmarking and will be tweeting this to my followers! Outstanding blog and amazing design.

  14. I’m now not positive where you are getting your information, however good topic. I needs to spend a while studying much more or understanding more. Thanks for excellent information I was looking for this info for my mission.

  15. Nice post. I was checking continuously this blog and I am impressed! Very useful info particularly the last part 🙂 I care for such info much. I was seeking this certain info for a long time. Thank you and good luck.

  16. My spouse and I absolutely love your blog and find the majority of your post’s to be what precisely I’m looking for. Does one offer guest writers to write content for you personally? I wouldn’t mind writing a post or elaborating on some of the subjects you write about here. Again, awesome website!

  17. I believe that avoiding ready-made foods may be the first step to help lose weight. They might taste very good, but ready-made foods possess very little nutritional value, making you eat more simply to have enough vigor to get through the day. If you’re constantly feeding on these foods, moving over to whole grains and other complex carbohydrates will make you to have more vitality while having less. Great blog post.

  18. Thanks for making me to achieve new ideas about computers. I also hold the belief that one of the best ways to help keep your laptop computer in excellent condition is to use a hard plastic material case, or perhaps shell, that suits over the top of the computer. A majority of these protective gear are generally model precise since they are made to fit perfectly over the natural covering. You can buy these directly from the owner, or through third party places if they are for your laptop computer, however not all laptop will have a cover on the market. All over again, thanks for your points.

  19. Its like you read my mind! You seem to grasp so much about this, such as you wrote the book in it or something. I believe that you just could do with a few percent to force the message house a little bit, but instead of that, that is wonderful blog. A great read. I’ll certainly be back.

  20. This is really interesting, You are a very skilled blogger. I have joined your feed and look forward to seeking more of your magnificent post. Also, I’ve shared your site in my social networks!

  21. Thanks for your useful post. As time passes, I have come to understand that the symptoms of mesothelioma are caused by a build up of fluid relating to the lining of your lung and the chest cavity. The sickness may start while in the chest location and pass on to other areas of the body. Other symptoms of pleural mesothelioma cancer include weight loss, severe breathing trouble, nausea, difficulty taking in food, and inflammation of the face and neck areas. It ought to be noted that some people living with the disease never experience just about any serious signs or symptoms at all.

  22. Hey there! Someone in my Facebook group shared this website with us so I came to check it out. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers! Superb blog and wonderful design.

  23. The next time I read a blog, I hope which it doesnt disappoint me up to this blog. I mean, I know it was my option to read, but I personally thought youd have something fascinating to state. All I hear is often a handful of whining about something that you could fix if you werent too busy interested in attention.

  24. You decided not to enter into great detail, nevertheless, you presented the essentials I desired to get me through. If you are trying to find started out with a task this is often the type of details that’s needed. Having more writers be part of the dialogue might be a great thing.

  25. An interesting discussion is worth comment. I’m sure that you ought to write much more about this topic, it might not be considered a taboo subject but generally individuals are inadequate to chat on such topics. To another. Cheers

  26. Hi, i believe that i noticed you visited my site so i came to “return the favor”.I’m attempting to to find things to improve my web site!I guess its good enough to make use of some of your ideas!!

  27. I truly appreciate this post. I’ve been looking all over for this! Thank goodness I found it on Bing. You’ve made my day! Thx again!

  28. Hello There. I found your blog using msn. This is a really well written article. I’ll be sure to bookmark it and return to read more of your useful information. Thanks for the post. I will certainly return.

  29. Can I simply state what a relief to discover a person that actually recognizes what theyre discussing on the internet. You most definitely understand just how to bring a problem to light and make it vital. Even more individuals require to read this as well as understand this side of the tale. I angle think youre not much more popular because you certainly have the present.

  30. Throughout this awesome pattern of things you’ll receive an A for hard work. Exactly where you actually confused everybody was first in your specifics. You know, as the maxim goes, details make or break the argument.. And it could not be much more correct here. Having said that, let me say to you precisely what did give good results. The authoring can be very powerful which is probably why I am making the effort to opine. I do not really make it a regular habit of doing that. Second, whilst I can see the jumps in reasoning you come up with, I am not really convinced of just how you seem to unite the ideas which inturn help to make the conclusion. For the moment I will yield to your point but wish in the foreseeable future you actually link the facts much better.


Please enter your comment!
Please enter your name here