How Mark Ruffalo Accidentally Livestreaming The Thor Ragnarok Premiere Actually Worked Out


How Mark Ruffalo Accidentally Livestreaming The Thor Ragnarok Premiere Actually Worked Out

Mark Ruffalo is chiefly known for two things when it comes to the Marvel Cinematic Universe: playing Bruce Banner/The Hulk and frequently dropping spoilers by accident. One of the greatest examples of the latter took place in late 2017 during the Thor: Ragnarok world premiere. After broadcasting himself on Instagram Live beforehand to promote the Marvel movie, he accidentally left the app open, resulting in thousands, if not millions of people being able to hear Ragnarok’s first 10 minutes until a woman came to the actor and informed him about what he’d done.

You’d think doing something like that would land Mark Ruffalo in trouble, and while that seemed to initially be the case, he recently revealed that there was actually a positive payoff to his Instagram (or Facebook, he switches back and forth on that) blunder. Ruffalo recalled:

I get a call from Kevin Feige, the boss. He’s like, ‘What’re you doing, man?’ I said, ‘Kevin, it was an accident, I swear to God. They told me to use the Facebook Live, I don’t know how to use it.’ He goes, ‘You can’t do this stuff.’ I was like, ‘No, no, you’re right, sir.’ And the next day I showed up to do press, and I’m hurting. I can’t look anyone in the eyes. And I walk over to [Feige] to say sorry, and he grabs me in a bear hug, and he’s like, ‘That was genius! We got more press from that than the whole premiere! We couldn’t have imagined doing something that good. All they heard was laughing.’

Sometimes good ideas are thought up, and other times, like Mark Ruffalo leaving his phone on during the beginning of Thor: Ragnarok, good ideas are stumbled into. Granted, after listening to a recording of Ruffalo’s livestream, plenty of dialogue from the movie can be made out, but the audience’s reactions definitely come in louder since the phone was stuffed in his pocket.

How Mark Ruffalo Accidentally Livestreaming The Thor Ragnarok Premiere Actually Worked Out


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