Fight Camp Eddie Hearn On A Key Night For British Boxing’s Coronavirus Recovery

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Fight Camp Eddie Hearn On A Key Night For British Boxing’s Coronavirus Recovery

Viewers must “fall in love” with a new normal if boxing is to avoid “big trouble”, says Eddie Hearn.

Promoter Hearn has not held a UK show since 7 March as boxing paused because of coronavirus – but he is preparing to stage fights in his childhood back garden for the first time.

Those boxing have faced safety measures all week to be part of the first of four ‘Fight Camp’ garden events.

“The long term damage for the sport and economy is significant,” said Hearn.

“This may be the new norm. If these shows don’t rate well and the viewer doesn’t fall in love with this new norm, then we are going to be in big trouble.”

Hearn, like other promoters, faces the challenge of staging fights between big names but without income from gate receipts while the sport remains behind closed doors. The last of the four shows, on 22 August, will be pay-per-view in order to fund the purses of heavyweights Dillian Whyte and Alexander Povetkin.

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His first event – staged at his Essex childhood home, now the headquarters of his family Matchroom Sport business – has called on fighters to eat, sleep, train and not leave a ‘bubble’ at a nearby hotel this week.

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Fighters arrived with scales, fridges, heaters, microwaves and cooking utensils for their rooms. Each tested negative for the virus upon arrival and will not be allowed near what Hearn says is a “spectacular” garden fight arena until Saturday.

“Every time I am walking around, I am adding up the numbers and thinking when the cost and the bill comes in, I am not going to like what I see,” Hearn told BBC Sport. “It’s probably the proudest moment of my career so far.

“We are trying to create something that when you’re old you look back on and say: ‘Do you remember those shows in the garden? that was mental.'”

Fight Camp Eddie Hearn On A Key Night For British Boxing’s Coronavirus Recovery

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