Blackpink K-pop Group’s Kill This Love Video Sets YouTube Record

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Blackpink K-pop Group’s Kill This Love Video Sets YouTube Record

South Korean pop band Blackpink have set a new record for the fastest music video to reach 100 million views on YouTube, beating a record previously held by another Korean pop star, Psy.

Kill This Love took two days and 14 hours to hit the milestone – beating the record held by Psy’s Gentleman.

YouTube said Kill This Love earned 56.7 million views in its first 24 hours.

That meant it also broke the record for the highest first-day YouTube views, ahead of Ariana Grande’s Thank U, Next.

Blackpink K-pop Group’s Kill This Love Video Sets YouTube Record

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