Argos Axes Book Of Dreams Catalogue After 48 Years


Argos Axes Book Of Dreams Catalogue After 48 Years

“The laminated book of dreams,” was how comedian Bill Bailey jokingly described the plastic-coated Argos catalogue.

But 48 years on from its launch, the catalogue is finally coming to an end.

The encyclopedia-like catalogues, the basis of many a child’s Christmas wishlist, will no longer be regularly printed by the end of the January 2021.

The catalogue was first launched in 1972 and at its peak was Europe’s most widely-printed publication, with only the bible in more homes across the UK.

Comedian Alan Carr famously picked the Argos catalogue as his book choice on Radio 4’s programme Desert Island Discs.

“At least ‘there’s pictures,” he said at the time. “I feel it would help me through.”

But now Argos says that online shopping offers “greater convenience” than flicking through its print catalogue and no further take-home editions of the catalogue will be produced. Instead, its products will be only listed and displayed online.

The retailer has produced more than one billion copies of its bi-annual catalogue during its 48-year run.

The catalogue was first launched in 1972 and quickly became synonymous with the brand.

‘Childhood ruined’

During its heyday, its pages featured the likes of Emma Bunton and Arnold Schwarzenegger.

In fact, some of the UK’s best known celebrities once graced the laminated pages of the retail bible.

Strictly Come Dancing presenter Tess Daley modelled clothes for the company before she went on to become a household name in television.

This Morning host Holly Willoughby also made an appearance in the late 90s while she was still working as a lingerie model.

Other stars who began their career within its pages included actress Michelle Collins, supermodel Lisa Snowdon and presenter Emma Willis.

The catalogue became so popular that at one stage more than 10 million copies were printed.

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However, that dipped to around three million copies when the now-final version was released in January this year.

As word of the catalogue’s demise spread across social media there was an outpouring of grief.

Many declared childhood had been “ruined” by the news and decrying that children will never know the joys of circling potential birthday and Christmas gifts.

‘RIP Argos’ wrote one person, while another said it was another “horror” for 2020.

Argos Axes Book Of Dreams Catalogue After 48 Years


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