Uber Technologies, Inc., commonly known asÂ Uber, is an AmericanÂ multinationalÂ ride-hailing companyÂ offering services that includeÂ peer-to-peer ridesharing, ride service hailing,Â food deliveryÂ (Uber Eats), and aÂ micromobilityÂ system with electric bikes and scooters. The company is based inÂ San FranciscoÂ and has operations in over 785Â metropolitan areasÂ worldwide.Â Its platforms can be accessed via its websites andÂ mobile apps.
As of 2019, Uber is estimated to have over 110 million worldwide users.Â In the United States, a 67% market share for ride-sharing in early 2019Â and a 24% market share for food delivery in 2018.Â Uber has been so prominent in theÂ sharing economyÂ that the changes in industries as a result of it have been referred to asÂ uberisation,Â and many startups have described their products as “Uber for X”.Â TheÂ National Bureau of Economic ResearchÂ estimated that, in 2015, Uber had accounted for $6.8 billion inÂ consumer surplus.
As with otherÂ transportation network companies, Uber has been criticized for unfair treatment of drivers, for disrupting the taxicab business, and for increasing traffic congestion. The company has also been criticized for its aggressive strategy in dealing with regulators and for several unlawful and/or questionable practices.
Passengers use an app to order a ride, where they are quoted the fare.Â Uber uses aÂ dynamic pricingÂ model; prices for the same route vary according toÂ supply and demandÂ for rides at the time that the ride is requested.Â At the end of the ride, payment is made based on the rider’s pre-selected preferences, such as aÂ credit cardÂ on file,Â Google Pay,Â Apple Pay,Â PayPal, cash, or, in India, Airtel mobile walletÂ orÂ Unified Payments Interface.Â After the ride is over, the rider is given the option to provide aÂ gratuityÂ to the driver, which is also billed to the rider’s payment method.Â In some locations, if the driver has to wait more than a few minutes after arriving to the pickup location, riders are charged a wait time fee.
The status of drivers as independent contractors is an unresolved issue (seeÂ Criticism). Uber drivers use their own cars although drivers can rent or lease a car to drive with Uber.Â Uber offers car rental or leasing viaÂ Getaround,Â Hertz, and FairÂ and Uber andÂ BYD AutoÂ have a partnership to provide leasing ofÂ electric carsÂ to Uber drivers inÂ ChicagoÂ andÂ New York City.
Drivers must meet requirements for age, health, car age and type, have aÂ driver’s licenseÂ and aÂ smartphoneÂ or tablet, and must pass aÂ background check.Â In many cities, vehicles used by Uber drivers must pass annual safety inspections and/or must have an UberÂ emblemÂ posted in the passenger window. Some cities also require Uber drivers to have aÂ business license.Â A mechanism called “Real-Time ID Check” requires some drivers to occasionally takeÂ selfiesÂ when logging on to Uber.
- UberX, the basic level of service, provides a private ride in a standard car with driver for up to four passengers. UberX and UberXL cars withÂ child safety seatsÂ are available for an additional charge. Persons with aÂ service animalÂ may use any type of Uber service, as required by law. Rider service levels, many of which are only available in certain cities, include:
- ASSIST provides additional assistance toÂ senior citizensÂ and passengers with aÂ physical disability, but cannot transport a non-foldingÂ wheelchairÂ (see UberWAV for wheelchair-accessible vehicles).
- Bike is a docklessÂ bicycle-sharing systemÂ that allows users to rentÂ electric bicyclesÂ via Uber subsidiaryÂ Jump BikesÂ in nine metropolitan areas in the United States includingÂ San FranciscoÂ andÂ Washington, D.C.Â Uber users are also able to rentÂ LimeÂ scooters in 46 cities via the Uber mobile app.
- BLACK provides a blackÂ luxury vehicle.
- Chapchap, available inÂ Nairobi,Â KenyaÂ is a low-cost service offering transport via aÂ Suzuki Alto, aÂ kei car. “Chapchap” means “faster” in theÂ Swahili language.
- ESPAÃ‘OL, available in California, is a version of UberX (see below) that provides a Spanish-speaking driver.
- Comfort includes newer cars with additional legroom.
- FLASH, available inÂ Hong KongÂ and Singapore, is a service that combines both private cars and taxis, operated byÂ ComfortDelGroÂ in Singapore.
- Green, available in Europe, provides anÂ electric carÂ orÂ hybrid vehicleÂ at the same price as UberX.
- Health, available forÂ health professionalsÂ in the United States, is aÂ HIPAA-compliant method to arrange rides for patients to-and-from their appointments. Patients withoutÂ smartphonesÂ can receive pickup information viaÂ Text messagingÂ or via the health professional’s office.
- Hire, available in India, provides a vehicle for hire for local travel.
- Lux, provides upper-class vehicles.
- MOTO, available in India, Indonesia, Pakistan, and the Dominican Republic, provides transportation byÂ motorcycle.
- Pet, allows users to hail a vehicle that allows animals to ride.
- POOL, available for up to two people per party, provides a ride that is possibly shared with other riders going in the same general direction. Unless the rider pays an additional fee for door-to-door service, the rider(s) are required to walk a short distance at both ends of the ride to save time for the driver and other riders. The pickup/drop-off locations are indicated via a map in the mobile app. During theÂ 2019-20 coronavirus pandemicÂ outbreak, in March 2020, Uber announced that they are temporarily suspending shared POOL rides, in order to stop the spread of the virus as much as possible.
- Upper-class vehicles are marketed under the namesÂ PremierÂ (India),Â PremiumÂ (New York City suburbs),Â ExecÂ (London, Berlin?) and Select.
- SUV provides aÂ sport utility vehicle.
- Taxi allows users to summon a taxi using the Uber software application.Â Users pay an additional booking fee and can leave a gratuity through the app.Â The service was implemented to appease taxi drivers who protested the increased competition from Uber.
- Van, available in Europe, provides a van for groups of up to 6 people.
- WAV aka ACCESS provides a wheelchair accessible vehicle.
- UberAuto, available inÂ India,Â Sri LankaÂ andÂ Pakistan, provides transportation byÂ auto rickshaw.
- UberGO, available in India andÂ Sri Lanka, provides for a ride in aÂ hatchback.
- UberXL provides a ride in a large vehicle that can seat up to 6 passengers.
Services under development
- UberAIR / UberElevate will provide short flights usingÂ VTOLÂ aircraft. Demonstration flights are projected to start in 2020 in Dallas and Los Angeles. Commercial operations are projected to begin in 2023.Â Although technically feasible, the program is expected to encounter safety and regulatory obstacles.
- In early October 2019, Uber announced a service called Uber Works that matchesÂ Temporary workersÂ with potential jobs and employers. The new service is available only in Chicago.
Promotional limited services
Uber has also operated promotional limited services, such as rides of up to 15 minutes each on September 6â€“8, 2013 in San Francisco in theÂ DeLoreanÂ that was featured in theÂ Back to the FutureÂ film franchise.
Uber allowed users to hire speedboats in the summer to/from certain points on the coast ofÂ Croatia.Â Uber has also offered transport acrossÂ Biscayne BayÂ during Miami Art WeekÂ and across theÂ BosporusÂ strait in Istanbul in the summer.
After each journey, drivers are required to rate passengers on a scale of 1 to 5 stars. Passengers are not required to rate the driver, although are encouraged to do so using the same 1 to 5 scale. Riders and drivers who have low ratings can be deactivated.Â In May 2019, Uber began actively banning riders with low ratings.Â The company has not defined in detail what will be considered a â€œbelow average ratingâ€, but the update is intended to remove users who are unable to improve their behavior.
Other products and services
- Uber EatsÂ provides meal delivery from nearby participating restaurants.
- Uber andÂ issuing bankÂ BarclaysÂ offer aÂ Visa Inc.Â credit cardÂ that offers customers aÂ cashback reward programÂ and other incentives.
- Uber Freight matches freight shippers with truckers in a similar fashion to the matching of taxi passengers with drivers.
In 2009, Uber was originally founded as Ubercab byÂ Garrett Camp, a computer programmer and the co-founder ofÂ StumbleUpon, andÂ Travis Kalanick, who sold hisÂ Red SwooshÂ startup for $19 million in 2007.
After Camp and his friends spent $800 hiring a private driver, he wanted to find a way to reduce the cost of direct transportation. He realized that sharing the cost with people could make it affordable, and his idea morphed into Uber. Kalanick joined Camp and gives him “full credit for the idea” of Uber.Â The first prototype was built by Camp and his friends, Oscar Salazar and Conrad Whelan, with Kalanick as the “mega advisor” to the company.
Following a beta launch in May 2010, Uber’s services and mobile app officially launched in San Francisco in 2011.Â Originally, the application only allowed users to hail a black luxury car and the price was 1.5 times that of a taxi.
In February 2010,Â Ryan GravesÂ became the first Uber employee and received 5â€“10% of the company.Â Graves started out as general manager and was namedÂ CEOÂ shortly after the launch.Â In December 2010, Kalanick succeeded Graves as CEO.Â Graves became the company’sÂ chief operating officerÂ (COO).
The company’s early hires included a nuclear physicist, aÂ computational neuroscientist, and a machinery expert who worked on predicting demand for private hire car drivers and where demand is highest.Â In April 2012, Uber launched a service in Chicago where users were able to request a regular taxi or an Uber driver via its mobile app.
In July 2012, the company introduced UberX, a cheaper option that allows people to drive for Uber using non-luxury vehicles, subject to a background check, registration requirement, and car standards.Â By early 2013, the service was operating in 35 cities.Â In April 2013, Uber allowed drivers to use their personal vehicles as part of UberX.Â Rates were quickly lowered, which caused some dissatisfaction among UberBLACK and taxi drivers, whose earnings decreased as a result of the increased competition at lower rates.[betterÂ sourceÂ needed]
In August 2014, Uber launched UberPOOL, a carpooling service in theÂ San Francisco Bay Area.Â The service soon launched in other cities worldwide including Paris,Â New York City,Â China,Â Washington, D.C.,Â London,Â Boston,Â Hyderabad, Kolkata Mumbai,Â Singapore,Â Delaware,Â Toronto,Â Nashville,Â Sydney,Â andÂ Melbourne.
In August 2016, after facing tough competition in China, Uber sold its operations in China toÂ DiDi, in exchange for an 18% stake in Didi.Â Didi also agreed to invest $1 billion into Uber Global.Â Uber had started operations in China in 2014, under the name ä¼˜æ¥ (yÅubÃ¹).
In March 2019, Uber proposed the idea of acquiringÂ Careem, a transportation network company based in Dubai for $3.1 billion. As part of the deal, Careem maintains an independent brand and operates separately.
On May 10, 2019, Uber became aÂ public companyÂ via anÂ initial public offering.Â Following the IPO, Uber’sÂ sharesÂ dropped 11%, resulting in the biggest first-day dollar loss in IPO history for the US.Â A month after going public, both COOÂ Barney HarfordÂ and CMO Rebecca Messina stepped down.Â Uber posted a US$1 billion loss in the first quarter of 2019, and a US$5.2 billion loss of for the second quarter of 2019.
In June 2019, during the process of acquiring Careem, Uber cleared it first regulatory hurdle by getting its application approved from United Arab Emirates’ Ministry of Economy. Sultan bin Saeed Al Mansouri, Minister of Economy issued a ministerial decision approving the status of Economic Concentration in the UAE market for the acquisition of Careem by Uber.
In October 2019, Uber launched Uber Works to connect workers who want temporary jobs with businesses. The app was initially available only inÂ ChicagoÂ and expanded to Miami in December 2019.
In January 2020, Uber completed the acquisition of Careem for $3.1 billion after receiving regulatory approval from Egyptian Competition Authority (ECA). The regulatory approval from other countries where Careem operates including Qatar, Morocco and Pakistan was still awaited.
Self-driving car research
On September 14, 2016, Uber launched its first self-driving car services to select customers in Pittsburgh, including Pittsburgh MayorÂ Bill Peduto, using a fleet ofÂ Ford FusionÂ cars each equipped with 20 cameras, seven lasers,Â Global Positioning System,Â lidar, andÂ radarÂ equipment that enabled the car to create a three-dimensional map utilizing landmarks and other contextual information to keep track of its position.
On December 14, 2016, Uber began using self-drivingÂ Volvo XC90Â SUVs in its hometown of San Francisco.Â On December 21, 2016, theÂ California Department of Motor VehiclesÂ revoked the registration of the 16 vehicles Uber was using for the test and forced the program to cease operations in California.Â Uber then moved the program toÂ Arizona, where the cars were able to pick up passengers, albeit with two Uber engineers in the front seats as a safety precaution.Â In March 2017, an Uber self-driving car was flipped on its side by a vehicle that failed to yield.Â In October 2017, Uber started using only 1 test driver despite some employees’ safety concerns.
In November 2017, Uber announced a non-binding plan to buy up to 24,000 Volvo XC90 SUV vehicles designed to accept autonomous technology (including a different type ofÂ steeringÂ andÂ brakingÂ mechanism and sensors) between 2019 and 2021.
In March 2018, theÂ death of Elaine HerzbergÂ by an Uber self-driving vehicle inÂ Tempe, ArizonaÂ resulted in temporary pause to Uber’s self driving vehicle testing.Â According to police, the woman was struck by the Uber vehicle while attempting to cross the street, while the person in the vehicle was watching videos on her phone.Â Uber pulled its self-driving cars off all public roadsÂ and quickly reached a settlement with the victim’s family.Â There was disagreement among local authorities as to whether or not the car or the victim was at fault.Â In December 2018, after receiving local approval, Uber restarted testing of its self driving cars, only during daylight hours and at slower speeds, in PittsburghÂ and Toronto.Â In March 2019, Uber was found not criminally liableÂ by Yavapai County Attorney’s Office for the death of Ms. Herzberg. The company changed its approach to self-driving vehicles after Herzberg’s death, inviting bothÂ WaymoÂ andÂ General Motorsâ€™ Cruise self-driving vehicle unit to operate vehicles on Uberâ€™s ride-hailing network.Â In February 2020, Uber regained the permit to test self-driving vehicles on public roads of California with backup drivers. The company is going to resume testing in San Francisco, where its main office is based.
Prior to its IPO, Uber projected the potential operation of 75,000 autonomous vehicles, in 13 cities, by 2022. These projections, developed through an internal effort codenamed Project Rubicon, targeted the possibility of profitable autonomous vehicles by 2018 in an initial January 2016 report, with a May 2016 report claiming that 13,000 autonomous Uber vehicles could be operating by 2019. The 75,000-vehicle figure was proposed in September 2016. To reach these goals, Uber spent a reported $20 million a month on research and development, according toÂ TechCrunch.Â Other sources have estimated Uberâ€™s spending on self-driving vehicle research to have reached as high as $200 million per quarter.
In April 2019, Uber scientist Raquel Urtasun offered a more cautious estimate of the companyâ€™s eventual self-driving capabilities, saying “self-driving cars are going to be in our lives. The question of when is not clear yet. To have it at scale is going to take a long time.”
Cancellation of research on autonomous trucks
After spending over $925 million to developÂ autonomous trucks, Uber cancelled its self-driving truck program in July 2018.Â Uber acquiredÂ OttoÂ for $625 million in 2016.Â According to a February 2017 lawsuit filed by Waymo, owned by an affiliate ofÂ Google, ex-Google employeeÂ Anthony LevandowskiÂ allegedly “downloaded 9.7 GB of Waymo’s highly confidential files and trade secrets, including blueprints, design files and testing documentation” before resigning to foundÂ Otto, which was purchased by Uber.Â A ruling in May 2017 required Uber to return documents to Waymo.Â The trial began February 5, 2018.Â A settlement was announced on February 8, 2018 in which Uber gave Waymo $244 million in Uber equity and agreed not to infringe on Waymo’s intellectual property.
Criticism by the taxi industry
The taxi industry has claimed that ridesharing companies skirt regulations that apply to passenger transport and ridesharing companies are thereforeÂ illegal taxicab operations. This has resulted in additional regulations imposed on ridesharing companies and, in some jurisdictions, certain ridesharing companies are banned from operating.
In New York City, use of ridesharing companies has reduced the value ofÂ taxi medallions, transferable permits or licenses authorizing the holder to pick up passengers for hire. After soaring in value[clarification needed]Â after theÂ Great RecessionÂ due to their perceived safety, New York City taxi medallions were again trading for around $170,000 each in 2018. Annual rental rates were $30,000. A couple ofÂ credit unionsÂ that lent money secured by medallions suffered fromÂ bank failure.
Classification of drivers as independent contractors
Unless otherwise required by law, rideshare drivers are generallyÂ independent contractorsÂ and notÂ employees. This designation may affect taxation,Â work hours, andÂ overtimeÂ benefits and lawsuits have been filed by drivers alleging that they are entitled to the rights and remedies of being considered “employees” underÂ employment law.Â In response, ridesharing companies say they provide “flexible and independent jobs” for drivers.
InÂ O’Connor v. Uber Technologies, a lawsuit filed in theÂ United States District Court for the Northern District of CaliforniaÂ on August 16, 2013, Uber drivers pleaded that according to theÂ California Labor CodeÂ they should be classified as employees and receive reimbursement of business expenses such as gas and vehicle maintenance costs. In March 2019, Uber agreed to pay $20 million to settle the case.
On October 28, 2016, in the case ofÂ Aslam v Uber BV, the Central LondonÂ Employment tribunalÂ ruled that Uber drivers are “workers”, rather thanÂ self-employedÂ individuals, and are entitled to the minimum wage under theÂ National Minimum Wage Act 1998, paid holiday, and other normal worker entitlements.Â Two Uber drivers had brought the test case to the employment tribunal with the assistance of theÂ GMB Union, on behalf of a group of drivers in London. Uber appealed the decision.Â In December 2018, Uber lost an appeal of the case at theÂ Court of Appeal, but was granted permission to appeal to theÂ Supreme Court of the United Kingdom.
In March 2018, theÂ Federal Department of Economic Affairs, Education and ResearchÂ ofÂ Switzerland, gave the legal opinion that under the conditions that bind drivers to Uber that they should be classified as employees.
In April 2018, the California Supreme Court ruled inÂ Dynamex Operations v. Superior CourtÂ that document delivery company Dynamex has misclassified its delivery drivers as independent contractors rather than employees.Â This ultimately led to California passingÂ Assembly Bill 5Â on September 11, 2019, which would require many jobs, to be classified as employees, with the according minimum wage protections and unemployment benefits, beginning in 2020.Â Uber and Lyft both pledged to keep drivers classified as contractors, saying they could meet the requirements of the new test, and both pledged $30 million on a 2020 ballot initiative against AB 5.
Driver criticism of compensation
Drivers have complained that in some cases, after expenses, they earn less than minimum wage. As a result, in some jurisdictions, such as New York City, drivers are guaranteed a minimum wage. The New York City minimum wage was set at $26.51 before expenses or $17.22 after expenses in 2019, and an analysis by the NYC Taxi and Limousine Commission revealed that 85% of drivers made less than the minimum wage prior to the law.
In May 2018, a unanimous panel of theÂ United States Court of Appeals for the Ninth CircuitÂ found that the City of Seattle’s attempt to engage inÂ collective bargainingÂ on behalf of ridesharing company workers was not entitled toÂ state action immunityÂ from theÂ Sherman Antitrust Act.
High prices during emergencies
Ridesharing companies useÂ dynamic pricingÂ models; prices for the same route vary based on the supply and demand for rides at the time the ride is requested.Â When rides are in high demand in a certain area and there are not enough drivers in such area, fares increase to get more drivers to that area.Â The rate quoted and they are to the rider reflects such dynamic pricing.
Ridesharing companies were criticized for extreme surcharges during emergencies such asÂ Hurricane Sandy,Â theÂ 2014 Sydney hostage crisis,Â and theÂ June 2017 London Bridge attack,Â especially when taxis offered to transport riders for free.
Increased traffic congestion
Ridesharing companies have been criticized for increasingÂ traffic congestionÂ in New York City and San Francisco.Â A report published by Schaller Consulting in July 2018 showed that, as a result of ridesharing companies, traffic congestion increased in both cities, which already had comprehensiveÂ public transportÂ systems in place.Â A main reason was that a large number of people, who would otherwise have used public transport, shifted to services offered by transportation network companies. Compared with data in the report, taxis out-perform ridesharing companies in high-demand locations in terms of rider waiting time and vehicle empty driving time, and thus contribute less to congestion and pollution in downtown area.
Reduced usage of public transportation
Studies have shown that ridesharing companies have led to a reduction in use of public transportation.
Lack of wheelchair accessible vans
In some areas, ridesharing companies are required byÂ lawÂ to have a certain amount ofÂ wheelchair accessible vansÂ (WAVs) on the road at any given time. This can be a difficult requirement for ridesharing companies to meet because the companies don’t provide vehicles and most drivers do not own a WAV, causing a shortage.
Drivers using their phones while driving
When a customer makes a pick-up request, a driver is notified viaÂ mobile appÂ and is provided the customer’s location. The driver has approximately 15 seconds toÂ tapÂ the phone to accept the request. In many jurisdictions, tapping a phone while driving is against the law as it could result inÂ distracted driving.
Antitrust price fixing allegations
Uber Technologies has been a subject of several private antitrust legal cases in the United States and abroad. The main argument behind litigation rests with the fact that Uber does not actually provide services to consumers directly, instead, drivers are independent contractors and not employees. Antitrust law generally holds that price setting activities are permissible within business firms, but bars them beyond firm boundaries. The antitrust lawâ€™s firm exemption strictly applies to entities that a platform have a direct control over, such as employees. The core of Uberâ€™s business model is the coordination of consumer prices across drivers as means to deliver upfront fares calculated by an algorithm. Uber has managed to avoid directly litigating this antitrust problem by compelling a consumer (Meyer v. Uber Technologies, Inc.) lawsuit to be moved into arbitration.
1951 antitrust case United States v. Richfield Oil Co. the court ruled unequivocally for the government on the grounds that Richfield Oil Co. exercised de facto control over â€œindependent business men,â€ in contravention of the antitrust laws, despite the fact that they were not employees of the company. This has become the basis for delineation between the realm of labor and antitrust: if subordinate entities are â€œindependent business menâ€ and not employees, it is illegal to exercise control. The United States Supreme Court affirmed the same basic principle against coercion of non-employees by vertical supply contract in the 1964 case Simpson v. Union Oil Co. of California.
Online labor platforms like Uber, Lyft, Handy, Amazon Home Services, DoorDash, and Instacart have perfected a process where workers deal bilaterally with gigs whose employers have none of the standard obligations of employers, while the platform operates the entire labor market to its own benefit â€” what some antitrust experts call a â€œfor-profit hiring hall.â€Â 
Uber drivers are not employees, so then they must be independent businesses, and hence Uber setting the terms on which they transact with customers, including fixing the prices charged to customers, constitutes a violation of the Sherman Actâ€™s ban on restraints of trade. The issue whether Uber is a price-fixing conspiracy, and whether that price-fixing is horizontal has yet to be resolved at trial. Uber publicly states that: â€œwe believe the law is on our side and thatâ€™s why in four years no anti-trust agency has raised this as an issue and there has been no similar litigation like it in the U.S.â€Â 
Driver status and earnings
While Uber is viewing drivers as contractors, courts in the United KingdomÂ and SwitzerlandÂ Â consider their drivers to be employees of the company.Â The GuardianÂ quoted a driver in March 2019 who said he was earning $3.75 per hour after expenses.Â A report published by theÂ Economic Policy InstituteÂ in 2018 found the average wage for drivers to be $9.21.Â Austrian weekly papers Profil and Trend found the hourly wage of drivers to be at â‚¬4 and claimed a high incidence of tax evasion, social fraud and circumvention of labour laws by the companies employing drivers on Ubers behalf.Â A 2017 report claimed that only 4 percent of all drivers were still working as such one year after entering the company.
Misleading drivers of potential earnings
Alleged short-changing of drivers
In May 2017, after the New York Taxi Workers Alliance (NYTWA) filed a class action lawsuit in federal court in New York, Uber admitted to underpaying New York City drivers tens of millions of dollars over 2.5 years by calculating driver commissions on a net amount. Uber agreed to pay the amounts owed plus interest.
Driver refusal to transport a service animal
In March 2018, a lawsuit filed against Uber in the United States accused the company’s drivers of not serving a woman withÂ cerebral palsyÂ due to herÂ service dog, in violation of theÂ Americans with Disabilities ActÂ and the Texas Human Resources Code.
Criticism for collecting fares during a taxi strike
In late January 2017, Uber was targeted byÂ GrabYourWalletÂ for collecting fares during a taxi strike in New York City in protest ofÂ Trump travel banÂ Executive Order 13769.Â The Order had triggered a taxi strike in New York City, to which Uber responded by removing surge pricing fromÂ JFK airport, where Muslim refugees had been detained upon entry. Uber was also targeted because then-CEOÂ Travis KalanickÂ joined an Economic Advisory Council withÂ Donald Trump.Â A social media campaign known as #deleteuber was formed in protest, resulting in approximately 200,000 users deleting the app.Â Uber added user account deletion to meet the resulting surge in requests.Â Statements were e-mailed to former users who had deleted their accounts, asserting that the company would assist refugees, and that CEO Kalanick joining the Council was not an endorsement of President Trump.Â On February 2, 2017, Kalanick resigned from the business advisory council.
Aggressive strategy for dealing with regulators
When Uber was led by Travis Kalanick, the company took an aggressive strategy in dealing with obstacles, including regulators. In 2014, Kalanick said “You have to have what I call principled confrontation.” Uber’s strategy was generally to commence operations in a city, then, if it faced regulatory opposition, Uber mobilized public support for its service and mounted a political campaign, supported by lobbyists, to change regulations.
In 2014, while in the midst of a regulatory battle, Portland, Oregon’s transportation commissioner called Uber management “a bunch of thugs”.
In November 2017, CEO Dara Khosrowshahi dropped the “win at all costs” strategy and implemented new values for the company, including “we do the right thing”.
In December 2019, Uber andÂ PostmatesÂ sued California over labour law, alleging that legislation set to take effect in the US state, meant to improve worker conditions, unfairly targeted them, and should be considered unconstitutional.Â 
Alleged cancellation of ride requests to disrupt competitors
Uber issued an apology on January 24, 2014, after documents were leaked toÂ ValleywagÂ andÂ TechCrunchÂ saying that, earlier in the month, Uber employees in New York City deliberately ordered rides fromÂ Gett, a competitor, only to cancel them later. The purpose of the fake orders was two-fold: wasting drivers’ time to obstruct legitimate customers from securing a car, and offering drivers incentivesâ€”including cashâ€”to join Uber.
Operation SLOG plan to disrupt Lyft
FollowingÂ Lyft‘s expansion into New York City in July 2014, Uber, with the assistance of TargetCW, aÂ San Diego, California-based employment agency, sent emails offering a “huge commission opportunity” to several contractors based on the “personal hustle” of the participants. Those who responded to the solicitation were offered a meeting with Uber marketing managers who attempted to create a “street team” to gather intelligence about Lyft’s launch plans in New York City and recruit their drivers to Uber. Recruits were given two Uber-brandedÂ iPhonesÂ (one a backup in case the person was identified by Lyft) and a series of valid credit card numbers to create dummy Lyft accounts. Participants were also required to signÂ non-disclosure agreements.
In August 2014,Â LyftÂ reported that 177 Uber employees had ordered and canceled approximately 5,560 Lyft rides since October 2013, and that it had found links to Uber recruiters by cross-referencing the phone numbers involved. The report identified one Lyft passenger who canceled 300 rides from May 26 to June 10, 2014, and who was identified as an Uber recruiter by seven different Lyft drivers. Uber did not apologize, but suggested that the recruitment attempts were possibly independent parties trying to make money.
Evasion of law enforcement operations
Uber developed an internal software tool calledÂ Greyball, which uses data collected from the Uber mobile app and other means, to avoid giving rides to certain individuals. The tool was used starting in 2014. By showing “ghost cars” driven by fake drivers to the targeted individuals in the Uber mobile app, and by giving real drivers a means to cancel rides requested by those individuals, Uber was able to avoid giving rides to known law enforcement officers in areas where its service is illegal.Â Investigative journalismÂ byÂ The New York TimesÂ and the resulting report, published on March 3, 2017, made public Uber’s use of Greyball since 2014, describing it as a way to evade city code enforcement officials inÂ Portland, Oregon, Australia, South Korea, and China.Â At first, in response to the report, Uber stated that Greyball was designed to deny rides to users who violate Uber’sÂ terms of service, including those involved inÂ sting operations.Â According to Uber, Greyball can “hide the standard city app view for individual riders, enabling Uber to show that same rider a different version”. Uber reportedly used Greyball to identify government officials through factors such as whether a user frequently opens the app near government offices, a review of social media profiles by Uber employees to identify law enforcement personnel, and the credit cards associated with the Uber account.
On March 6, 2017, the City ofÂ Portland, OregonÂ announced an investigation into whether Uber had used its Greyball software tool to obstruct the enforcement of city regulations.Â The investigation by the Portland Bureau of Transportation (PBOT) found that: “Uber used Greyball software to intentionally evade PBOTâ€™s officers from December 5 to December 19, 2014 and deny 29 separate ride requests by PBOT enforcement officers.”Â Following the release of the audit, Portland’s commissioner of police suggested that the city subpoena Uber to force the company to turn over information on how Uber used software to evade regulatory officials.
After a police raid in Uber’s Brussels office, a January 2018 report byÂ Bloomberg NewsÂ stated that “Uber routinely used Ripley to thwart police raids in foreign countries.”Â Developed as a type of secret “panic button” system, initially called “unexpected visitor protocol”, then nicknamed “Ripley”, to disrupt government raids on Uber’s offices by locking, shutting off, and changing passwords on staff computers upon a raid; Uber likely used this button at least 24 times, from spring 2015 until late 2016.
User privacy and data breaches
On November 19, 2014, thenÂ U.S. SenatorÂ Al Franken, Chairman of theÂ United States Senate Judiciary Subcommittee on Privacy, Technology and the Law, sent a letter to Kalanick regardingÂ privacy.Â Concerns were raised about internal misuse of the company’s data, in particular the ability of Uber staff to track the movements of its customers, known as “God View”. In 2011, a venture capitalist disclosed that Uber staff members were using the function to track journalists and politicians as well as using the feature recreationally. Staff members viewed being tracked by Uber as a positive reflection on the subject’s character.Â An Uber job interviewee said that he was given unrestricted access to Uber’s customer tracking function as part of the interview process, and that he retained that access for several hours after the interview ended.
On February 27, 2015, Uber admitted that it had suffered aÂ data breachÂ more than nine months earlier. Names and license plate information of approximately 50,000 drivers were inadvertently disclosed.Â Uber discovered this leak in September 2014 but waited more than 5 months to notify the affected people.
An announcement in November 2017 revealed that in 2016, a separate data breach disclosed personal information on 600,000 drivers and 57 million customersâ€”including names, email addresses, phone numbers, and driving license information. Using employees’ usernames and passwords that had been compromised in previous breaches (a “credential stuffing” method), attackers gained access to a privateÂ GitHubÂ repository used by Uber developers. The hackers subsequently located credentials for the company’sÂ Amazon Web ServicesÂ datastore in the repository files, and were therefore able to obtain access to the account records of users and drivers, as well as other data contained in over 100Â Amazon S3Â buckets. Uber paid a $100,000 ransom to the hackers on the promise they would delete the stolen data.Â The company was subsequently criticized for concealing the loss of data.Â CEO Dara Khosrowshahi apologized.Â Uber’s British divisions were fined Â£385,000 (reduced to Â£308,000) by theÂ Information Commissioner’s Office.
In September 2018, Uber settled with theÂ Federal Trade CommissionÂ for $148 million and admitted that its claim that internal access to consumers’ personal information was closely monitored on an ongoing basis was false. Uber also stated that it had failed to live up to its promise to provide reasonable security for consumer data.Â It was the largest multi-state settlement related to a data breach.
Inadequate background checks and vetting of drivers
Concerns regarding Uber’s background checks were raised after reports ofÂ sexual abuseÂ of passengers by Uber drivers. Sexual assaults in relation to Uber are most often committed by either Uber drivers themselvesÂ Â or by individuals posing as Uber drivers. In the latter case, imposters have lured unsuspecting passengers to their vehicles by placing an Uber sticker on their dashboard or by claiming to be a passenger’s expected driver.
In September 2017, Uber’s application for a new license in London was rejected byÂ Transport for LondonÂ (TfL) because of the company’s approach and past conduct showed a lack of corporate responsibility related to driver background checks, obtaining medical certificates and reporting serious criminal offences.
In November 2017, TheÂ Colorado Public Utilities CommissionÂ fined Uber $8.9 million after discovering that 57 drivers in the state had violations in their background checks. The fine amount equaled $2,500 per day that an unqualified driver worked.
In November 2019, Transport for London (TfL) announced it would not renew Uber’s license to operate inÂ LondonÂ for the second time in just over two years, following a two-month probationary extension granted in September 2019, on the grounds that Uber had failed to adequately address issues with checks on drivers, insurance and safety.Â Part of TfL’s rationale for removing Uber’s licence was evidence that Uber driver accounts had been used by unauthorized drivers.
Crimes committed by drivers
In February 2016, Uber was criticized following theÂ 2016 Kalamazoo shootings, a shooting spree inÂ Kalamazoo, MichiganÂ that left six people dead and two wounded. It was committed by Jason Dalton, who was driving for Uber while conducting the shooting. During the ensuing seven-hour manhunt, authorities believe that Dalton continued to drive and accept fares. Uber was aware of issues with Dalton’s driving skills, having received multiple complaints, though critics agree that Dalton would not have raised any red flags since he did not have aÂ criminal record.
Sexual harassment allegations and management shakeup (2017)
On February 20, 2017, former Uber engineerÂ Susan FowlerÂ stated that she was subjected toÂ sexual harassmentÂ by a manager and subsequently threatened withÂ termination of employmentÂ by another manager if she continued to report the incident. Kalanick was reportedly aware of the harassment issues.
CTOÂ Thuan PhamÂ was alleged to have had knowledge of and to ignore Susan Fowler’s sexual harassment allegations; however, investigations byÂ TheInformationÂ andÂ BuzzfeedÂ showed this to not be the case, allowing Pham to keep his job.
Uber hired former attorney generalÂ Eric HolderÂ to investigate the claims.Â Arianna Huffington, a member of Uber’sÂ board of directors, also oversaw the investigation.Â Fowler likened Uber’s culture toÂ A Game of Thrones, in which rivals vie for the throne the same way Uber employees were encouraged to vie for power and aggression andÂ betrayalÂ was common.Â On February 20, 2017, Kalanick led a meeting with employees that was described by the participants as honest and raw.
On February 27, 2017,Â Amit Singhal, Uber’s Senior Vice President of Engineering, was forced to resign after it came to light that he failed to disclose a sexual harassment claim against him that occurred while he was the Vice President ofÂ Google Search.
On June 6, 2017, Uber announced that it fired over 20 employees as a result of the investigation.Â On June 13, 2017, Kalanick took an indefinite leave of absence from Uber.Â On June 20, 2017, after multiple shareholders reportedly demanded his resignation, Kalanick resigned as CEO.
Scandals and departure of Emil Michael
At a private dinner in November 2014,Â Emil Michael, senior vice president of Uber, suggested that Uber hire a team of opposition researchers and journalists, with a million-dollar budget, to “dig up dirt” on the personal lives and backgrounds of media figures who reported negatively about Uber.Â Specifically, he targetedÂ Sarah Lacy, editor ofÂ PandoDaily, who, in an article published in October 2014, accused Uber ofÂ sexismÂ andÂ misogynyÂ in its advertising.Â Michael issued a public apologyÂ and apologized to Lacy in a personal email, claiming that Uber would never actually undertake the plan.Â Several journalists deleted their Uber apps.Â After several additional scandals involving Emil Michael, including an escort-karaoke bar scandal in Seoul and the questioning of the medical records of a rape victim in India, he left the company in June 2017 when Kalanick, who reportedly was protecting Michael, resigned.
Settlement with victims
In August 2018, Uber agreed to pay a total of $7 million to 480 workers to settle claims of gender discrimination, harassment and hostile work environment.
Use of offshore companies to minimize tax liability
In November 2017, theÂ Paradise Papers, a set of confidentialÂ electronic documentsÂ relating toÂ offshore investment, revealed that Uber is one of many corporations that used anÂ offshore companyÂ to minimize taxes.
CEO’s comments on the killing of Jamal Khashoggi
On November 11, 2019, Uber was seen trending onÂ TwitterÂ on #BoycottUber, after the company’s CEOÂ Dara KhosrowshahiÂ characterizedÂ Saudi Arabia‘s murder ofÂ Jamal KhashoggiÂ as a “mistake” in comments. In his interview withÂ AxiosÂ onÂ HBO, he compared theÂ assassination of KhashoggiÂ to Uberâ€™s decision of including self-driving cars, which resulted in a death of a woman in 2018. He called them both “mistakes” that can “be forgiven”.[